Yureka Black launched by YU Televentures: Is It Worth it?

yureka black

Yureka Black?

yureka black

Indian Smartphone Brand YU Televentures launched a smartphone yesterday. It is titled after it’s popular predecessor, the “Yureka” and they’re calling it as “Yureka Black”

The Yureka series has always been known for its budget pricing and superb specifications. This smartphone is launched after a long gap of one year.

Seems like they’re done with their flagship phones, With the Yureka Black, they are now targeting the budget phone segment. This segment is already crowded and is often targeted by brands like Xiaomi who offer great specs at a disruptive price.

These are the detailed specifications of the device:

*5-inch (1920 x 1080 pixels) Full HD IPS 2.5D curved glass display with Corning Gorilla Glass 3 protection
*Octa-Core Qualcomm Snapdragon 430 ( 4 x 1.2 GHz Cortex A53 + 4 x 1.5 GHz Cortex A53) 64-bit processor with Adreno 505 GPU
*4GB RAM, 32GB storage, expandable memory with microSD
*Android 6.0.1 (Marshmallow)
*Hybrid Dual SIM (nano + nano/microSD)
*13MP rear camera with dual LED Flash, PDAF, Sony IMX258 sensor
*8MP front-facing camera with flash
*Fingerprint sensor
*4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.1, GPS, USB OTG
*3000mAh built-in battery

As you can see the phone runs on Snapdragon 430 Octa-Core chipset coupled with 4GB RAM. This is a really great combination considering the price point of just ₹8999/-.
In this price, you’ve got the Redmi 4, Lenovo K6 power, and maybe the Redmi Note 3 (who’s buying it now? :P).
The Redmi 4 has a slight edge over the processor as it offers Snapdragon 435.

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